Expectations and Education :: expectations education one most sought goals world marketing high degree consumer satisfaction itself should criterion success both performance cause celebration low currently case united states serious alarm according stevenson stigler learning gap american parents whose children generally score below asian tests academic achievement gave positive evaluations asked schools performing doing learning education expectations education

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Expectations and Education

One of the most sought-after goals in the world of marketing is a high degree of consumer satisfaction. But in the world of education, satisfaction by itself should not be the criterion for success. If both satisfaction and performance are high, we have cause for celebration. If satisfaction is high and performance is low, as is currently the case in the United States, we have cause for serious alarm. According to Stevenson and Stigler in "The Learning Gap", American parents whose children generally score below Asian children on tests of academic achievement, gave the most positive evaluations when asked about their children's schools and how their children were performing. If the children are doing well, such high levels of satisfaction would be justified. But maintaining high levels of satisfaction with poor performance creates a huge obstacle to the improvement of education. Before you can solve a problem, you have to admit that you have a problem. Why should children study hard if their parents already express high levels of satisfaction? Why shoul... [to view the full essay now, purchase below]

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Terms of Service
updated 20 August 2005

Welcome to Azete.com (the "Web Site"), which is produced by the "Company". This page states the Terms of Service (the "Terms" or the "TOS") under which this Web Site is available for use. Please read this page carefully. By accessing and using this Web Site you accept and agree to be bound, without limitation or qualification, by these Terms and any other terms and conditions that may apply. The Company may, at its sole discretion, modify or revise these Terms at any time by updating this posting. You are bound by any such modification or revision and should therefore visit this page periodically to review the Terms. By using the Web Site after we have made any modification or revision, you agree to be bound by the revised terms. If you do not accept any of the Terms stated here, do not use the Web Site. The Company retains the right to deny access to anyone at its complete discretion for any reason, including but not limited to violation of these Terms.

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The Material on the Web Site contains inaccuracies and typographical errors. The Company makes no representations about the accuracy, reliability, completeness, or timeliness of the Material or about the results to be obtained from using the Web Site and the Material. You expressly agree that any use of the Web Site and the Material is entirely at your own risk. We reserve the right to make periodic changes to the Web Site, and these changes may be made at any time without notice. Most of the Material on the Web Site is provided and maintained by third parties. This third party Material may not be screened by the Company prior to its inclusion on the Web Site. You expressly agree that the Company is not liable or responsible for any defamatory, offensive, or illegal conduct of other subscribers or third parties.

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This Web Site contains material that may not be appropriate for minors. If there is concern by parents that children may visit this site, the Company recommends using a parental control software package. While no parental software package replaces careful supervision of Internet use by children, these tools can be a useful addition to your suite of Internet applications.

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