Mass Media :: mass media somewhat reflective society become powerful tool shaping culture advertisements foundation sell images values success normalcy romance daily exposed whether written commercial jean kilbourne says 1979 video killing softly part air pollution social consequences give ability reinforce objectification women bodies display may cause male violence against sexualize young girls Advertising Women Media Essays Females Mass Media

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Mass Media

The media, which is somewhat reflective of society, has become a powerful tool in shaping our culture. Advertisements are the foundation for mass media; they sell images, values, success, normalcy, and romance. Daily, we are exposed to advertisements whether they are written or commercial. Jean Kilbourne says in her 1979 video Killing Us Softly, ?advertisement is part of our air, pollution? (1979). Advertisements have social consequences that give them the ability to reinforce objectification of women?s bodies, and display images that may cause male violence against women, sexualize young girls, infantile grown women.

According to Gabriel Weimann author of Communicating Unreality, in advertising women and men are not treated equal, women are seen in narrowly defined roles. For example, women are seen as low-level employees, housewives and are often found selling domestic products, such as kitchen products (127). Jean Kilbourne has been studying topics like these for over twenty years; in 1979 she made her first video in a series titled ... [to view the full essay now, purchase below]

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