Market Research :: market research market provide information helps business recognise respond opportunities develop suitable products marketing needs primary secondary data two main sources type requires obtaining new department gather interviews telephone post questionnaires may collected following ways observation although simplest methods very efficient consists observing whatever under find consumer trends effective some Essays Papers Market Research

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Market Research

Market research is to provide information that helps the business ?to recognise and respond to market opportunities and to develop suitable products to marketing needs?.

Primary and secondary data.
There are two main sources of market research-Primary and secondary sources.

Primary data.
This type of research requires obtaining new data. The marketing department gather the data by e.g. Interviews, telephone, post, and questionnaires. Primary data may be collected in the following ways:

Observation- although this is one of the simplest methods of research it is not very efficient. The methods consists of observing whatever is under observation to find out consumer trends.

This method is not effective because some consumers may not behave as they would in normal circumstances also one of the most important things to find out from research is the reasons for the observational behaviour but the observation does not show much of this information.

Sampling surveys- this is the most familiar method used for primary data. The larger the group that is surveyed the more accurate the results would be.

Surveys- This is usually done in the high street, where a random sample of people are questioned. The questionnaires are likely to find information about:

- What type of product (in a range) is preferred and why.
- ?What expectations the interviewees have of a particular product?
- The satisfaction of a product.
- Ways in which the ... [to view the full essay now, purchase below]

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