Internet Privacy :: internet privacy commerce merchant tanaka 1999 table illustrates some types information collected websites personal type number sites1 percent1 identifying 335 92 8 demographic 205 56 only 132 36 6 both & demographic 203 none 24 percentage base 361 surveyed source georgetown policy report federal trade commission june consumer may feel name Essays Papers Internet Privacy

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Internet Privacy

The e-commerce merchant (Tanaka, 1999). Table 1 illustrates some types of information collected by websites.
Table 1

Personal Information Collected

Type of Information Number of Sites1 Percent1
Personal Identifying 335 92.8%
Demographic 205 56.8%
Personal Identifying Only 132 36.6%
Demographic Only 2 .6%
Both Personal Identifying & Demographic 203 56.2%
None 24 6.6%
1 Number and Percentage from base of 361 surveyed websites.

Source: Georgetown Internet Privacy Policy Survey: Report to Federal Trade Commission June 1999

The consumer may feel a name or address is a small price for the item or piece of information they will receive. Usually, the consumer does not understand or take the time to find out the use of the information after placement in the websites? database.
This electronic data gathering on consumers using the Internet by e-businesses creates the demand. Businesses that use the Internet as a forum need information about its customer base. Information about a customer or group of customers is useful in making business decisions and determining marketing trends. Many businesses buy, sell, and collect information about its custome... [to view the full essay now, purchase below]

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Terms of Service
updated 20 August 2005

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This Web Site contains material that may not be appropriate for minors. If there is concern by parents that children may visit this site, the Company recommends using a parental control software package. While no parental software package replaces careful supervision of Internet use by children, these tools can be a useful addition to your suite of Internet applications.

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