Marketing Analysis and Marketing Plan :: marketing analysis plan discovered social grade local area b majority people shop locally main reason shops cater needs shows would position sell food aimed group surveyed fit makes sense primarily unskilled workers also most say outside choice aiming senior earn around Ł20000 Ł30000 will determine place pricing collection feel little Business and Management Studies Marketing Analysis and Marketing Plan

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Marketing Analysis and Marketing Plan

I have discovered that the social grade of the local area is B. The
majority of these people do not shop locally, and the main reason is
that the local shops do not cater for their needs. This shows me that
I there would be a position for me to sell my food aimed at social
group B. This is because of the people surveyed the majority fit into
this group, so it makes sense to primarily aim for them, and then
unskilled workers. Also the shop that most of people say they shop at
is outside the local area, but they would shop locally if they had the
choice.

The market that I aiming at is the senior workers in group B that earn
around Ł20000-Ł30000. This is will determine where I place my shop,
and pricing. I will aim at this group as they are the collection that
I feel there is little choice for. I will aim for this market as the
other major shops in the area overlook it.

Product

Meals will generally consist of quality beef and pork burgers
accompanied by American fries. A variety of invigorating drinks will
also be provided. Alcoholic and non-alcoholic beverages will be
available to ensure all age ranges are catered for. Although not many
people asked were vegetarians, some non meat varieties of food will be
available. The questionnaire showed that American food is extremely
popular. As a result this choice should prove to be a success.

Notons is aimed at both men and women. Quality of food should be one
of t... [to view the full essay now, purchase below]

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