The Success of a New Product :: success new product feasibility analysis introduction toilet seat lifts up step pedal purpose report test whether will things necessary launch business j industries concept testing stepper tested using survey designed understand bathroom experiences habits types individuals male female young mid aged old discussing surveyed found overall everyone thought good idea Marketing Toilet Seats Retail Consumerism Essays The Success of a New Product

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The Success of a New Product

Feasibility Analysis

Introduction

Our product is a toilet seat that lifts up with the step of a pedal.
The purpose of our report is to test whether or not our product will
be of success and or test what things are necessary to launch our
business, J.J.L. Industries.

Concept Testing

The ?Toilet Stepper? was tested using a survey that was designed to
understand the bathroom experiences and habits of all types of
individuals (Male, female, young, mid-aged, old). When discussing the
concept with the surveyed individuals we found that overall everyone
thought it was a good idea, however, some males felt it was sexist
that they needed to have to pick up the toilet seat and put it down
when finished. These individuals felt that a woman should have to put
down the toilet seat and lift it back up when they are done with it.
(These were generally married couples). While asking some key industry
participants such as Home Depot and Menards about the idea and survey
they tended not to comment, stating it was against company policy
and/or the boss was overlooking them and they would prefer not to take
part in the survey. The most information we received through them was
through the verbal conversation which we will call ?interviews?.
Through the ?interviews? we found that the industry participants felt
that it was a good idea and also found it quite humorous.

Our Concept Statement was mainly showed to relatives, friends,
cla... [to view the full essay now, purchase below]

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