Children and the Media/Advertising :: noted media advertising industries targeted children process selling products services age range most influenced desired companies minors young therefore potential long term consumers some include credit cards tobacco alcohol clothing fast food according marketing expert james mcneal phd author kids myths realities paramount publishing 1999 children under 12 already spend essays research papers Children and the Media/Advertising

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It has been noted that the media and advertising industries have targeted the children in the process of selling products and services. Children are in the age range that is most influenced and are most desired for companies to sell products to. Minors are young and are therefore potential long-term consumers. Some of these advertising industries include companies selling credit cards, tobacco, alcohol, clothing and fast food. According to marketing expert James U. McNeal, PhD, author of "The Kids Market: Myths and Realities" (Paramount Market Publishing, 1999), children under 12 already spend a $28 billion a year. Teen-agers spend $100 billion. Children also influence another $249 billion spent by their parents. At the same time they are helping these companies prey and destroy little minds. According to him "Advertising is a massive, multi-million dollar project that's having an enormous impact on child development." "The sheer volume of advertising is growing rapidly and invading new areas of childhood, like our schools." A letter protesting psychologists' involvement in children's advertising was written by Commercial Alert, a Washington, D.C., advocacy organization. The letter calls marketing to children a violation of APA's mission of mitigating human suffering, improving the condition of both individuals and society, and helping the public develop informed judgments. It urged the APA to challenge what it calls an "abuse of psychologi... [to view the full essay now, purchase below]

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Terms of Service
updated 20 August 2005

Welcome to Azete.com (the "Web Site"), which is produced by the "Company". This page states the Terms of Service (the "Terms" or the "TOS") under which this Web Site is available for use. Please read this page carefully. By accessing and using this Web Site you accept and agree to be bound, without limitation or qualification, by these Terms and any other terms and conditions that may apply. The Company may, at its sole discretion, modify or revise these Terms at any time by updating this posting. You are bound by any such modification or revision and should therefore visit this page periodically to review the Terms. By using the Web Site after we have made any modification or revision, you agree to be bound by the revised terms. If you do not accept any of the Terms stated here, do not use the Web Site. The Company retains the right to deny access to anyone at its complete discretion for any reason, including but not limited to violation of these Terms.

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The Web Site contains links to third party Web sites maintained by others. These links are provided solely as a convenience to you and not as an endorsement by the Company of the contents on such third-party Web sites. The Company is not responsible for the content of linked third-party sites and does not make any representations on the content or accuracy of materials on such third-party Web sites. If you decide to access linked third-party Web sites, you do so at your own risk.

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This Web Site contains material that may not be appropriate for minors. If there is concern by parents that children may visit this site, the Company recommends using a parental control software package. While no parental software package replaces careful supervision of Internet use by children, these tools can be a useful addition to your suite of Internet applications.

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