Gender Changes In Popular Media :: brian carter 252652490 anth3871 february 22 2000 gender differences portrayed life magazine 1937 1960 years underwent changes involving portrayal genders popular literature stereotypes views certain subjects often displayed future study case advertisements articles yield best stereotyping time following issues used paper january 1945 1952 great depression women very simple media essays research papers Gender Changes In Popular Media

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Gender Differences as Portrayed in LIFE Magazine from 1937-1960

Between the years of 1937 and 1960,LIFE underwent changes involving the portrayal of the genders. In popular literature, stereotypes and views of certain subjects are often displayed for future study. In the case of gender differences, advertisements and articles yield the best portrayal of gender stereotyping of the time. The following issues of LIFE magazine were used in this paper: January-February 1937, January-February 1945, January-February 1952, and January-February 1960. At the end of the Great Depression in 1937, women had a very simple stereotype in the popular media. They were portrayed as staying home, cleaning, cooking, and mothering. The only pictures of women in LIFE were of housewives doing some sort of domestic work. Men were portrayed exactly the opposite, out at social functions or at some sort of important occupation. One of the first ads in the magazine was an advertisement for Colgate toothpaste. It pictured a girl in college complaining to her roommate that no one likes her and she is quitting school, ?I should have never gone to college?. She then goes to her dean to quit and realizes she has bad breath. The dentist gives her Colgate and soon she has a date for the prom. ?I love college now.? This cartoon advertisement seems to imply that in 1937, women went to college to get married. Most of the other articles involving women were ones that involved housework. Every last one of the... [to view the full essay now, purchase below]

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