Harley Davidson :: harley davidson overview harley management much proud company wrapped up open road tour centennial celebration began july 2002 atlanta georgia ended 2003 memorial day weekend hometown milwaukee wisconsin 14 month drew large crowds owners each five stops north america additional australia japan spain germany also during year named fortune list Business Management Essays Harley Davidson

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Harley-Davidson

Overview
Harley-Davidson?s management had much to be proud of as the company wrapped up its Open Road Tour centennial celebration that began in July 2002 in Atlanta, Georgia, and ended on the 2003 Memorial Day Weekend in Harley?s hometown of Milwaukee, Wisconsin. The 14-month Open Road Tour drew large crowds of Harley owners in each of its five stops in North America and additional stops in Australia, Japan, Spain, and Germany. Also during its 2003 centennial year, Harley-Davidson was named to Fortune?s list of ?100 Best Companies to Work For? and was judged third in automotive quality behind Rolls-Royce and Mercedes-Benz by Harris Interactive, a worldwide market research and consulting firm best known for the Harris Poll. The company?s revenues had grown at a compounded annual rate of 16.6% since 1994 to reach $4.6 billion in 2003?marking its 18th consecutive year of record revenues and earnings. In 2003, the company sold more than 290,000 motorcycles, giving it a commanding share of the 651+cc motorcycle market in the U.S. and the leading share of the market in the Asia/Pacific region. The consistent growth had allowed Harley-Davidson?s share price to appreciate by more than 15,000% since the company?s initial public offering in 1986.

In January 2004 the company?s CEO, Jeffrey Bleustein, stated that Harley-Davidson?s earnings growth rate should fall in the mid-teens for the foreseeable further and the company expected to increase unit sales to 400... [to view the full essay now, purchase below]

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