Production of Product:
Length: 442 words (1.6 pages)
Rating: Red (FREE)
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Accurate identification of the points in the production process at
which, value is added and explain what this means for the product
or service.
E2: Accurate identification of the points in the production process at
which, value is added and explain what this means for the product or
service.
The production process for Dairy Milk starts in the ?Chirk Cocoa
factory? this is in Ghana, where the top quality cocoa beans are
primarily grown. Value is added here as Cadbury use the ?top quality?
cocoa beans to produce dairy milk. For Cadbury the result of this
would be that they are producing a better quality chocolate due to the
cocoa beans they use to make dairy milk be of a good quality, this is
meant to satisfy the customers who will like dairy milk and keep on
buying the chocolate again and again.
In Ghana the cocoa beans are cleaned roasted and developed to produce
the cocoa mass that contains around 55-58% of cocoa butter, which is
the starting point for all chocolate products.
The cocoa mass is then taken to the ?Marlbrook factory? where the
cocoa mass has sugar and milk added to it which, is condensed into a
creamy liquid. When this dries it is turned into milk chocolate crumb.
The crumb is ground and the particle size is vital, because if the
size is to coarse then the chocolate would taste grainy, and if to
fine then the texture of the chocolate would be to smooth and this
prevents the flavour from being tasted. Cadbury?s aim is to make the
chocolate taste as good as is can, therefore they have to ground the
chocolate just right so that the particles of the chocolate are not
coarse and not to fine.
Value is added at this stage because Cadbury are ensuring that the
chocolate they produce tastes good so that the customers can enjoy
eating it, the effect that it has on Cadbury is that customers will
not complain about the chocolate not tasting good, and if customers
like it a lot then they would carry on buying Cadburys Dairy Milk.
This chocolate then goes to Bournville to be made into Dairy Milk.
Then the production process is complete for Dairy Milk, it has to be
then moulded and packaged up so that it can be delivered to the retail
shops where customers can purchase it. Value is added at this final
stage as well because the Cadbury have given Dairy Milk an identity so
that the customers can recognise it if they are looking to buy it at a
shop. The effect that this has for Cadbury is positive.
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